April Lane

Chief Merchandising Officer

Thrive Market

April Lane joined Thrive Market as Chief Merchandising Officer in April 2024. She joined from Hearst Corporation, where she previously served as Chief eCommerce Officer. Prior to Hearst, April spent nearly 12 years leading efforts to transform the consumer shopping experience at Amazon and most recently served as general manager/director of its sports and outdoors business.

April held a variety of leadership roles during her tenure at Amazon, including director of marketing and product management, physical stores;director, Amazon Fresh perishables;and category leader, Handmade. Prior to Amazon, she held strategy roles at Limited Brands and Nike after beginning her career at Boston Consulting Group, where she specialized in retail.

April graduated from Northwestern University with a bachelor’s degree in sociology and political science. She currently resides in Seattle, Washington, with her husband, two daughters, and two crazy pups.