2024 Grocery Industry Icons & Innovators

Andrew Thomas is an accomplished marketing executive with over 15 years of experience in the CPG food industry. He is known for his strategic thinking, entrepreneurial mindset, and ability to drive profitable growth through innovative marketing and brand management. At Country Archer, Thomas leverages his extensive expertise to lead key initiatives that shape the future of the brand.

Since joining Country Archer, Thomas has spearheaded extensive research efforts to gain deeper insights into consumer segments within the meat snack category. His work has been crucial in defining the brand's target consumer and setting the stage for the launch of a distinctive, ownable brand identity.

In addition to his focus on brand strategy, Thomas has cultivated a strong partnership with the Sales organization, enhancing collaboration between Sales and Marketing. This synergy has led to more effective sales materials and optimized go-to-market strategies.

Thomas’s leadership at Country Archer is characterized by his commitment to building brands that resonate with consumers and his ability to inspire high-performing, engaged teams. He continues to play a pivotal role in advancing Country Archer’s mission to craft delicious and nutritious meat snacks that contribute to a better world.