2024 Grocery Industry Icons & Innovators

Amy Bett is the CEO and co-founder of Melo, a fast-growing startup in the functional beverage space. Focused on delivering a natural, non-alcoholic way to relax through kava-based drinks, Amy’s leadership has propelled Melo to become a disruptive force in the wellness industry. With a background in business development, Amy leads Melo’s mission to reshape how people unwind, offering a refreshing alternative to alcohol while creating a sustainable and impactful brand. From navigating retail expansion, DTC and forging key partnerships, Amy’s startup journey is marked by bold moves and a commitment to redefining relaxation.