Adam Houston

SVP, Event Director

Groceryshop

Adam started at Shoptalk and Groceryshop (now Hyve) in 2019 as a sales director, ultimately working with key accounts across both the North American and European portfolio. After five years, he followed his passion for innovation in food and agriculture to lead Groceryshop as its Event Director. Prior to his time at Hyve, he helped build and reinforce global food systems, working at the International Food Policy Research Institute, doing a graduate thesis at Tufts on coffee supply chains in Guatemala, and deepening public-private partnerships in Latin America through the World Economic Forum. He brings that same interest in driving global innovation through connection to the Groceryshop community.