Technologies Unifying Online and In-Store Shopping

The line between digital and physical retail is fading as real-time data and AI connect every touchpoint. In this session, four CEOs and Founders will share how retailers can use emerging technology to create seamless, personalized experiences across channels at scale, with a focus on the following areas:

• Retail apps and in-store technology that enable smooth transitions between online and in-store shopping
• Bringing together disconnected systems to create a more cohesive shopping experience
• Eliminating “ghost inventory” and creating a single, real-time view of stock across channels
• Connecting customer data across channels to follow shopper journeys and understand digital’s impact on in-store sales