Designing Fluid Shopping Experiences Across Channels

Consumers who shop across channels—building digital baskets online, using curbside and drive-up, and shopping in-store—spend more with retailers and are highly coveted. Retailers and brands can facilitate this style of shopping by developing seamless shopping experiences across digital and physical channels. Through three case studies, industry leaders walk attendees through how they are:

• Converting single-channel shoppers into omnichannel buyers
• Building sophisticated digital apps and websites that fuse in-store and online shopping
• Integrating social commerce, agentic shopping, and shoppable ads into their ecosystem of shopping channels
• Refining teams, processes, and workflows to execute unified commerce