Aligning Retail Media, Brand Marketing, and Commercial Teams

Retail media success doesn’t just live with one team. Brands wishing to take advantage of retail media’s full-funnel opportunities must boost collaboration across brand marketing, ecommerce, and sales functions. This session features two executives from the same organization who share how their teams partner to support retail media efforts. These senior leaders will discuss: 

• How to appropriately allocate and assign retail media budgets 
• Crafting and implementing aligned goals across teams 
• ncorporating retail media strategy into larger marketing and media plans