Addressing Taboo Retailer-Brand Challenges

Amid great opportunities in retail media lie specific hurdles hindering growth and execution. This session provides research on understated retail media pain points faced by retailers and brands and outlines the necessary steps to enhance partnerships. Speakers will tackle:  

• How to shift retail media from being viewed as a brand tax
• How retail media networks provide transparency on data and tech stacks   
• Where retailer-brand relationships fall short and how to amend them