Test Kitchen: New SEO Strategies in a Generative AI World

In Groceryshop’s Test Kitchen, retailers, consumer brands, and analysts unveil new recipes they are cooking up and processes they’re putting in place to make leveraging new technology as easy as pie. Unlike AI for AI’s sake, these interactive discussions include specific frameworks and implementations of cutting-edge technology that drive business outcomes.

To best foster engagement and interaction, each session has limited seating. Groceryshop will curate the optimal audience for each session, but you can express your interest in joining conversations in the Test Kitchen here.


Sunday 28 September 1:45 PM - 2:25 PM Kitchen A

Add to calendar 09/28/2025 13:45 09/28/2025 14:25 Test Kitchen: New SEO Strategies in a Generative AI World

In Groceryshop’s Test Kitchen, retailers, consumer brands, and analysts unveil new recipes they are cooking up and processes they’re putting in place to make leveraging new technology as easy as pie. Unlike AI for AI’s sake, these interactive discussions include specific frameworks and implementations of cutting-edge technology that drive business outcomes.

To best foster engagement and interaction, each session has limited seating. Groceryshop will curate the optimal audience for each session, but you can express your interest in joining conversations in the Test Kitchen here.

Kitchen A US/Pacific
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Speakers

Elena MacGurn

SVP, Search, Digitas

Prasanna Kumar

Global Digital Commerce Experience Director, Diageo