Elena MacGurn
SVP, Search Digitas
Elena is the senior vice president of search at Digitas. She has more than 18 years of experience in digital marketing, working with Fortune 500 brands across owned, social, and retail platforms.
2025 Agenda Sessions
Test Kitchen: New SEO Strategies in a Generative AI World
In Groceryshop’s Test Kitchen, retailers, consumer brands, and analysts unveil new recipes they are cooking up and processes they’re putting in place to make leveraging new technology as easy as pie. Unlike AI for AI’s sake, these interactive discussions include specific frameworks and implementations of cutting-edge technology that drive business outcomes.
To best foster engagement and interaction, each session has limited seating. Groceryshop will curate the optimal audience for each session, but you can express your interest in joining conversations in the Test Kitchen here.
Sunday 28 September 13:45 - 14:25 Kitchen A
Groceryshop Test Kitchen
In Groceryshop’s Test Kitchen, retailers, consumer brands, and analysts unveil new recipes they are cooking up and processes they’re putting in place to make leveraging new technology as easy as pie. Unlike AI for AI’s sake, these interactive discussions include specific frameworks and implementations of cutting-edge technology that drive business outcomes.
To best foster engagement and interaction, each session has limited seating. Groceryshop will curate the optimal audience for each session, but you can express your interest in joining conversations in the Test Kitchen here.
Kitchen A US/Pacific