Prasanna Kumar
Global Digital Commerce Experience Director Diageo
Pras is the global d-commerce experience director at Diageo. In his role, he focuses on shaping the evolution and future of the omnichannel digital commerce experience. Previously at Diageo, he worked on accelerating digital transformation, leading global connections planning across continents.
2025 Agenda Sessions
Test Kitchen: New SEO Strategies in a Generative AI World
In Groceryshop’s Test Kitchen, retailers, consumer brands, and analysts unveil new recipes they are cooking up and processes they’re putting in place to make leveraging new technology as easy as pie. Unlike AI for AI’s sake, these interactive discussions include specific frameworks and implementations of cutting-edge technology that drive business outcomes.
To best foster engagement and interaction, each session has limited seating. Groceryshop will curate the optimal audience for each session, but you can express your interest in joining conversations in the Test Kitchen here.
Sunday 28 September 13:45 - 14:25 Kitchen A
Groceryshop Test Kitchen
In Groceryshop’s Test Kitchen, retailers, consumer brands, and analysts unveil new recipes they are cooking up and processes they’re putting in place to make leveraging new technology as easy as pie. Unlike AI for AI’s sake, these interactive discussions include specific frameworks and implementations of cutting-edge technology that drive business outcomes.
To best foster engagement and interaction, each session has limited seating. Groceryshop will curate the optimal audience for each session, but you can express your interest in joining conversations in the Test Kitchen here.
Kitchen A US/Pacific