CPG Perspectives: Boosting Volumes Across Sales Channels
Leading CPGs have shifted from a reliance on price increases to a focus on boosting volumes to drive growth. They are developing omnichannel marketing strategies that drive demand, curating engaging content for the digital shelf, implementing revenue growth management tactics, and rebalancing their portfolios to match consumer preferences. This session features C-suite executives from CPGs focused on volume-led growth. They will share how their strategies are manifesting across DTC, online retailers, and wholesale partners.
Sunday 28 September 2:35 PM - 3:15 PM Ripe Ideas Stage
Senior Perspectives on Accelerating Growth
Leading CPGs have shifted from a reliance on price increases to a focus on boosting volumes to drive growth. They are developing omnichannel marketing strategies that drive demand, curating engaging content for the digital shelf, implementing revenue growth management tactics, and rebalancing their portfolios to match consumer preferences. This session features C-suite executives from CPGs focused on volume-led growth. They will share how their strategies are manifesting across DTC, online retailers, and wholesale partners.
Ripe Ideas Stage US/Pacific
Speakers
President, Digital Commerce & Advanced Analytics, Acosta Group
Chief Growth Officer, The Honest Company
SVP, Commercial Growth, Chobani
