John Carroll

President, Digital Commerce & Advanced Analytics Acosta Group

John is president of Acosta Group’s Connected Commerce business. He has more than 30 years of experience in CPG and spent nearly 25 years at Coca-Cola in senior leadership roles. He joined Acosta in 2020 as chief growth officer.


2025 Agenda Sessions

CPG Perspectives: Boosting Volumes Across Sales Channels

Leading CPGs have shifted from a reliance on price increases to a focus on boosting volumes to drive growth. They are developing omnichannel marketing strategies that drive demand, curating engaging content for the digital shelf, implementing revenue growth management tactics, and rebalancing their portfolios to match consumer preferences. This session features C-suite executives from CPGs focused on volume-led growth. They will share how their strategies are manifesting across DTC, online retailers, and wholesale partners.

Sunday 28 September 14:35 - 15:15 Ripe Ideas Stage

Add to calendar 09/28/2025 14:35 09/28/2025 15:15 CPG Perspectives: Boosting Volumes Across Sales Channels

Leading CPGs have shifted from a reliance on price increases to a focus on boosting volumes to drive growth. They are developing omnichannel marketing strategies that drive demand, curating engaging content for the digital shelf, implementing revenue growth management tactics, and rebalancing their portfolios to match consumer preferences. This session features C-suite executives from CPGs focused on volume-led growth. They will share how their strategies are manifesting across DTC, online retailers, and wholesale partners.

Ripe Ideas Stage US/Pacific