2024 Grocery Industry Icons & Innovators

John is the CEO of Cimulate, a generative-AI company assisting commerce companies better understand customer behavior and optimize the customer journey. With a career spanning retail, distribution, and manufacturing, he has a proven track record of defining, executing, and refining digital omni-channel and supply chain strategies. Before Cimulate, John led product innovation as VP of Product Management at Nike, after joining through the acquisition of Celect, the leading Inventory Optimization solution for retailers and brands, where he was CEO. His previous roles include VP of the Oracle Commerce product at Oracle, VP of Product Management and Marketing at Endeca (acquired by Oracle) and management consultant at Deloitte. John holds a BA in Economics and Computer Science from Boston College and an MBA from Harvard Business School.