2024 Grocery Industry Icons & Innovators

Ethan is the founder and Managing Director of Shirland Ventures Limited, a London-based research and strategy consultancy dedicated to defining and activating profitable distribution growth opportunities for its clients (retailers, manufacturers and investors).

Ethan has more than 25 years of research consultancy experience with manufacturers, retailers and investors, in more than 25 countries on five continents. Ethan is also an Associate with the Total Negotiation Group and a founding member of the Retail Cities research consortium.

Ethan previously served as Vice President with Kantar, where worked for more than a decade. He has also previously held the position of Research Director for the Coca-Cola Retailing Research Councils in Europe, Africa, the Middle East and Asia. He has also held Non-Executive Director role with Ramblin’ Brands and served on the Advisory Board of Agrosustain.

Ethan began his working life as a store clerk and later assistant manager of a small American bookstore chain. He has retailing in his blood as both of his grandfathers were retailers.

Ethan graduated cum laude from the University of Rochester, NY, USA with a B.A. in English and History. He holds American and British citizenship.