New Approaches to Brand Building and Storytelling

While a clever quip or sleek image could hold its own in the past, effective storytelling is critical in cutting through the noise and building brands today. With shoppers prioritizing convenience, value, and personalization, marketers must prove their brands align with these needs. They must experiment with engaging and immersive formats—from influencer-led video content to branded activations in virtual environments—and leverage data and analytics to tailor brand communications. In this session, retailer and consumer brand executives take the stage to share their innovative approaches to building brands and crafting content that resonates with consumers.

Tuesday 30 September 9:00 AM - 9:40 AM Unbottled Stage