Sonya Gafsi Oblisk

Chief Merchandising & Marketing Officer Whole Foods

Sonya is the chief marketing and merchandising officer at Whole Foods. She has a vast oversight that includes strategy, merchandising, ecommerce, product management, marketing, customer insights, private brands, and sustainability efforts across all of Amazon’s Worldwide Grocery Stores banners – Whole Foods Market, Amazon Fresh, and Amazon Go.


2025 Agenda Sessions

Track Keynote: Balancing Wide-Ranging Consumer Behaviors and Shopping Habits

Price-conscious shopping? Increasing. Health and wellness? Trending. Convenience? Thriving and expected. Today's retailers and consumer brands must deliver on a growing list of consumer preferences and use consumer insights to adapt their playbooks. In a Track Keynote session, a leading retail executive shares the most important consumer behaviors they're observing and provides actionable takeaways on how to balance various shopper preferences and demands.

Sunday 28 September 14:35 - 15:15 Unbottled Stage

Add to calendar 09/28/2025 14:35 09/28/2025 15:15 Track Keynote: Balancing Wide-Ranging Consumer Behaviors and Shopping Habits

Price-conscious shopping? Increasing. Health and wellness? Trending. Convenience? Thriving and expected. Today's retailers and consumer brands must deliver on a growing list of consumer preferences and use consumer insights to adapt their playbooks. In a Track Keynote session, a leading retail executive shares the most important consumer behaviors they're observing and provides actionable takeaways on how to balance various shopper preferences and demands.

Unbottled Stage US/Pacific