Lauren Sanvidge
Executive Director, Head of Commerce PHD Media
Lauren is the executive director and head of commerce at PHD. She has over 15 years’ experience in retail commerce (DTC and retail media) across multiple industries including beauty, beverage alcohol, CPG, food, and more. At PHD, she leads commerce strategic growth and thought leadership.
2025 Agenda Sessions
Rapid: Fire: Trends and Technologies Transforming Digital Commerce
Amid today's AI gold rush, grocers and CPGs have an array of tools at their disposal to help automate operations and deliver more engaging shopping experiences. Technologies in the consideration set of retailers and consumer brands include AI agents for marketing, demand forecasting solutions, tools enabling dynamic pricing, and software to mitigate shrink. This fast-paced, game-show style session will feature leaders from retailer and consumer brands responsible for evaluating new technologies. These executives will race against the clock to share their perspective on solutions they believe are overhyped and tools they foresee transforming the grocery shopping experience and business operations.
Sunday 28 September 15:25 - 16:05 Unbottled Stage
Major Forces Shaping Grocery
Amid today's AI gold rush, grocers and CPGs have an array of tools at their disposal to help automate operations and deliver more engaging shopping experiences. Technologies in the consideration set of retailers and consumer brands include AI agents for marketing, demand forecasting solutions, tools enabling dynamic pricing, and software to mitigate shrink. This fast-paced, game-show style session will feature leaders from retailer and consumer brands responsible for evaluating new technologies. These executives will race against the clock to share their perspective on solutions they believe are overhyped and tools they foresee transforming the grocery shopping experience and business operations.
Unbottled Stage US/Pacific