Winning Strategies for the Digital Shelf

Across CPG categories, competition online is stiff, and standing out amongst a sea of products can be challenging. Consumer brands are monitoring their presence across ecommerce platforms and adjusting accordingly to boost their visibility and drive digital sales. In this session, a senior research analyst will present the capabilities leading CPGs are prioritizing to win at digital commerce. Following this presentation, three ecommerce executives will also take the stage sharing their strategies for improving search rankings. delivering engaging and relevant content on product detail pages, managing product availability, and other key efforts to optimize their presence on the digital shelf.

Wednesday 01 October 9:30 AM - 10:10 AM Moptimization Stage