Track Keynote: Scaling Online Grocery
Online grocery is here to stay, resonating with consumers who seek convenience and different grocery shopping modalities, such as pick up, delivery or building a grocery list online ahead of shopping in store. Scaling and growing this part of the business requires investment in digital capabilities such as AI-powered search, personalization, easy product substitutions, and shoppable recipes. Other considerations include decisions to partner with marketplaces that can drive new customers, fulfillment and delivery strategies that can scale as your ecommerce business grows, and loyalty offerings that keep customers returning. In this Track Keynote, a C-suite retail executive shares best practices for scaling online grocery and the role ecommerce plays in fueling the retailer’s omnichannel growth. They will also share more on digital capabilities that are improving customer satisfaction and loyalty.
Tuesday 30 September 9:00 AM - 9:40 AM Ripe Ideas Stage
Scaling Revenue Streams
Speakers
EVP, Chief Merchandising & Marketing Officer, Giant Eagle Inc.
Director of Retail Futures, IGD


