Reimagining Search And Discovery

Shoppers today stumble across new products as they scroll on their favorite social media platform or tune into their favorite influencers’ livestreams. Given the rise of AI-powered chatbots and voice assistants, shoppers also expect retailers and brands to offer conversational experiences that enable better search and discovery of products. In this panel conversation, executives from retailers, consumer brands, and social platforms discuss the evolution of search and discovery and how this part of the shopper journey can be enhanced to meet consumers' growing expectations. They will share how they are investing in conversational and AI-powered search, making their products more easily discoverable, using consumer data to offer personalized recommendations, and trialing new initiatives in-store that foster discovery.

Wednesday 01 October 9:30 AM - 10:10 AM Unbottled Stage