Panel: Crafting Unified and Seamless Shopping Experiences

Offering commerce in-store and online has quickly become table stakes. However, delivering a truly unified and seamless shopping experience across these channels can help grocers and consumer brands stand out. Unified commerce efforts for grocers and food retailers often include building smart mobile apps, loyalty programs, and other digital experiences that help bridge online and in-store shopping. For brands, it’s all about delivering consistent marketing across channels and providing the proper nudges in a shopper journey that is no longer linear. In this panel, a retailer and a CPG executive explore the capabilities, technologies, and strategies necessary for unified shopping experiences.

Tuesday 30 September 10:40 AM - 11:20 AM Unbottled Stage