Integrating Retail Media into Broader Marketing and Sales Plans
No longer a drop in the bucket or an experimental investment, retail media has quickly become a major type of advertising for consumer brands. With plans to increase their retail media ad spend, CPGs are challenged with identifying which teams should own retail media and how to reallocate marketing budgets. In this panel discussion, three executives from consumer brands share how they are developing holistic marketing and sales strategies that include retail media. They will also share how they align internally on goals and work cross-functionally across teams for a coordinated retail media investment.
Monday 29 September 9:50 AM - 10:30 AM Ripe Ideas Stage
Retail Media's Next Frontier
Speakers
VP, eCommerce & OmniChannel, Target & Emerging Platforms, North America, Bayer Consumer Health
SVP, Media & Marketing Services, Ferrero
Head of Connected Commerce, The Coca-Cola Company
EVP & North American Lead of Havas Market, Havas Media Network
