Industry Innovation Lunch Session (Co-Located Content - invite only!)

Join PwC’s Innovation Session at Groceryshop 2025 and see how AI-powered synthetic customers are redefining the future of retail strategy.

Step inside the world of AI synthetic customer personas—AI-driven models that unlock faster, smarter ways to design, test, and scale new ideas. We’ll show you these personas in action and teach you how to harness them to accelerate your test-and-learn cycle, powering hyper personalization that goes beyond loyalty to true intimacy—anticipating what your customers want before they even know it themselves.