Industry Innovation Breakfast Session (Co-Located Content - Invite Only)

Join Hightouch and The Trade Desk for a hands-on keyboard experience where you will build an end-to-end offsite retail media network platform that you will then use to curate, syndicate, and measure first-party campaigns for both managed service and self-service offerings. Bring your laptop and get ready to build! By the end of the session, you will have a working prototype using real data that enables your team to:
● Create and syndicate audiences & measurement data: Create and monetize first-party audiences and conversion signals from your data warehouse directly to The Trade Desk.
● Report on incremental sales lift: Implement effective holdout tests to measure incremental sales lift, and build dashboards that your advertisers can view to monitor test results.
● Automate data sharing, usage tracking, and billing: Automate audience sharing, usage tracking, and billing through The Trade Desk for simple and low-cost operations.

Register here

Speakers:
Ian Maier, AdTech Lead at Highouch
Natalie Kansteiner, Director of Ecosystem and Data Partnerships at The Trade Desk