Full-Funnel Retail Media: Embracing Offsite and In-Store

Originally serving as a way for advertisers to drive online sales, retail media offerings have since expanded to include marketing opportunities earlier in the shopper journey and advertising that influences offline purchases. Through off-site partnerships across social, search engines, and connected TV, today’s retail media networks can assist with targeted messaging that drives brand awareness and consideration. Additionally, with most grocery transactions occurring in physical locations, retailers are bringing retail media solutions to physical stores. This session features two presentations from CPG marketers and an interview with the leader of a prominent retail media network. Executives will share how they build unified retail media campaigns across channels, with an emphasis on off-site and in-store activations.

Monday 29 September 10:40 AM - 11:20 AM Ripe Ideas Stage