Designing Best-in-Class Retail Media Networks

Despite a slight deceleration in growth, retail media’s rise continues, as more retailers launch their own networks and advertisers shift more spending towards performance marketing. As retail media matures, enticing capabilities such as onsite targeting and closed-loop measurement has become standard and expected offerings. Standout networks must provide a unique value proposition, deliver capabilities that unlock marketing across the funnel, and offer advertising tools that enhance the shopping experience. This session begins with an in-depth research presentation on the state of retail media and the capabilities that can take networks from standard to best in class. The presentation will then be followed by a panel conversation with leading retailers discussing the investments they are making in their networks and how they are partnering with brands to address their pain points and deliver return on investment.

Monday 29 September 9:00 AM - 9:40 AM Ripe Ideas Stage