Data-Driven Product Launches and Personalized Marketing Strategies

From leveraging data clean rooms to collecting first-party and zero-party data, today’s retailers and brands have various tools to help uncover consumer insights. Simultaneously, consumers now expect companies to leverage data to address their unmet needs and deliver more targeted marketing. Through three case studies, brands and retailers will share how AI and consumer data can fuel successful products launches, uncover new audience segments, and deliver the personalized marketing that shoppers value.

Tuesday 30 September 9:50 AM - 10:30 AM Unbottled Stage