Channels Blending Engagement and Commerce

Social media, livestreaming, AI-generated chatbots, and immersive gaming experiences have evolved significantly. While they are still used primarily for consuming content and fielding questions, they are also essential mediums for brands to engage with consumers and enable shopping. Smart organizations are rethinking their online presence and experimenting with activations on these platforms that are both engaging and shoppable. This session kicks off with a research presentation highlighting the evolution of commerce across social, chatbots, virtual assistants and immersive environments. Following this presentation, executives from retailers, brands and social platforms will participate in a panel conversation addressing today’s collapsed shopper funnel and the use of emerging channels to drive engagement and facilitate commerce.

Wednesday 01 October 10:20 AM - 11:00 AM Unbottled Stage