Appealing to Value-Obsessed Shoppers

In response to higher prices, consumers globally are shopping at multiple stores, switching to lower-cost brands, and seeking out more deals. While the primary drivers behind these shifting preferences are external forces—inflation, product shortages, and other economic headwinds—grocers must take on the responsibility of delivering more value to their customers. Tactics include retooling promotional plans, personalizing shopping experiences, and expanding private label offerings. This session begins with the latest research on the value-obsessed shopper, followed by a panel discussion where retailers and consumer brands detail how they are meeting the needs of these shoppers.

Monday 29 September 9:00 AM - 9:40 AM Unbottled Stage