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TransUnion’s heritage as a credit reporting agency allows for more comprehensive consumer profiles, helping grocery and brand marketers gain a deeper understanding of their customers and top prospects. This data fusion involves the pairing of top personal attributes with extensive identity, household, purchase, lifestyle and device data into one snapshot.
Our data solutions help brands drive revenue growth through deeper customer segmentation and personalization, while our marketing solutions help identify and reach new customers, including through DTC channels. Discover how we can help you find and reach new customers with precision, and scale with confidence.