CitrusAd/Epsilon

Level 4 Sponsor

By partnering with the world’s largest retailers, the CitrusAd platform enables brands to launch, manage and measure advertising campaigns across the full shopper journey in a single platform and in just a few clicks.

After joining Publicis Groupe in 2021, CitrusAd combined its capabilities with Epsilon to deliver the market's first unified on-site and off-site self-serve platform. With CitrusAd's real-time relevance engine and Epsilon's privacy-protected, industry-leading shopper identity, retailers can offer more relevant, unique shopper experiences and deliver greater ROI for brands.

Brands can launch campaigns in multiple formats including sponsored products, banners ads, brand pages and email, as well as off-site banners across the open web. Within the platform retailers provide unrivaled real-time analytics and the crystal-clear ROI data that brands demand from their advertising investments.

Partnering with the likes of Target, Albertsons, Walgreens, Ulta, GoPuff and PetCo, we offer technology, sales, consulting and cross-functional services to power retail media programs. In the U.S., our GroceryOne platform enables brands to reach millions of shoppers across 15 leading regional grocers with one activation. Globally, the CitrusAd platform is used by retailers, wholesalers, distributors and marketplaces in multiple verticals across 30 countries.