Product of the Year USA
Level 1 Sponsor
Product of the Year (POY) USA is America's largest consumer-voted award for product innovation. Founded in France and operating in over 40 countries, POY USA guides consumers to the best products in the market by recognizing brands for quality & innovation. POY accepts entries each year from CPGs that demonstrate innovation and were launched within the previous year. Entries span a breadth of categories from food, beverage, personal care, OTC, household and more, with one product chosen as a winner in its category through a national online study of 40,000 US consumers conducted by our research partner, Kantar. Winners receive a 2-year license of the POY seal of approval to be placed across marketing channels, with a proven record of improving sales and distribution, and inclusion in a yearly PR/Media campaign delivering millions of media impressions. POY USA provides new products with consumer validation needed to succeed in an oversaturated CPG market. Consumers Vote, Sales Increase.