Level 1 Sponsor
CoupDog is a next generation digital coupon platform powered by Blockchain. With bank-grade encrypted security, CoupDog eliminates the rampant fraud and misredemption issues that have plagued the industry for decades, ensuring single-use only coupon usage.
CoupDog’s platform serves as a Central Registry to control issuance and redemption. Our platform delivers unprecedented value to its three primary stakeholders – Retailers, CPGs and Consumers:
- Retailers benefit from a new stream of higher value offers that will drive increased category purchases and product trial, in-store or through e-commerce channels. At store level, CoupDog delivers operational efficiencies at checkout and back-office due to electronic validation of purchase rules and automated coupon clearing, using Blockchain’s distributed ledger as the immutable record of truth.
- CPGs benefit from the precise budget control Blockchain offers through issuance to redemption of coupons – and importantly the elimination of fraud and misredemption. Brands are able to better leverage online media expenditures with a direct response purchase incentive. In unprecedented fashion, Brands are able to monitor online attribution to in-store conversion and adjust media buys in real-time. Targeting and personalization capabilities are further optimized using CoupDog.
- Consumers benefit from receiving higher value coupons through online media channels. They have the convenience of saving offers on their mobile phones for portable, all-time access. Consumers can also create a MyOffers account to store all their digital coupons and redeem validated purchases at retail checkout with a single swipe.
Launched in-market in April 2019, CoupDog is revolutionizing the industry through enabling technologies to improve efficiencies, lower costs and extend reach.