2019 Speakers

Guilherme Lebelson, Global VP of eCommerce

Guilherme Lebelson

Global VP of eCommerce, AB InBev / ZX Ventures

Guilherme Lebelson is the global vice president of eCommerce at ZX Ventures, the global growth and innovation arm of AB InBev, and leads the eCommerce organization for the broader company. In 2015 he co-founded ZX Ventures and developed the company's digital footprint in over 20 countries and five continents by establishing partnerships with more than 150 online retailers and investing, building, or acquiring startups in the data, digital marketing, and eCommerce spaces. The current ZX eCommerce ecosystem includes companies such as Beer Hawk, Saveur-Bière, Hopt.com, Master of Malt, Emporio da Cerveja, Beerhouse, Craft Society, Casa de la Cerveza, Ze Delivery, BoozeBud, RateBeer, and TMall Flagship Stores.

Lebelson has 18+ years of experience in the FMCG industry and, prior to his current role, held several senior positions in ABInBev ranging from general manager of large business units to strategic roles in sales, marketing, and organizational transformation. He is from Rio de Janeiro, Brazil and currently resides in New York City with his wife and son.