Co-Founder & Chief Strategy Officer, SuperUp
SuperUp is the creator of eComMarketingTM - a first of its kind platform that hybrids personalized mobile shopping & contextual marketing. SuperUp solution is used by global retailers such A.S Watson - one of the world's largest retail groups, to perfect their mobile user shopping experience while remarkably grow conversions and basket size. The company has raised $15M in seed money, and was recognized by industry thought-leaders from WPP & Forbes.
As Chief Strategy Officer, Adam's role is to develop and communicate SuperUp's business initiatives. Prior to joining his brother Roy to build SuperUp, Adam accumulated 10 years of entrepreneurial experience in the US, where he worked with leading retail brands and managed multi-million dollar specialty retail company. Adam also served 5 years as a commanding press officer in the Israeli defense forces.