VP, Shopper Marketing National Retail Sales, Coca-Cola North America
April Carlisle is the Vice President of Shopper Marketing for National Retail Sales (NRS) for The Coca-Cola Company which includes any marketing activities of the Coca-Cola portfolio that drive value creation strategies and sustainable growth within the context of a retailer or e-tailer.
Prior to joining The Coca-Cola Company, April worked for 24 years at Procter & Gamble in various sales and marketing roles of increasing responsibility working with most key U.S. retailers. Her last role was building and leading a Shopper Marketing Center of Excellence for North America. Additionally, she led global capability building in shopper marketing by conducting over 300 clinics with brands to ensure product initiatives would be successful in the retail context. April then moved to Leo Burnett/Arc Worldwide as the SVP, Global Shopper Marketing for 5 years. Her responsibilities included leading global training and development for both clients and agency resources on Shopper Marketing. Her key clients included P&G, Coca-Cola, Kellogg’s and 3M. She also led new business growth for the agency in partnership with the CMO.
April is a leader in the Shopper Marketing industry. She was recently inducted into the Shopper Marketing Hall of Fame, is a distinguished Faculty member of the P2P Institute, has been a “Who’s Who in Shopper Marketing” for 8 consecutive years on both the manufacturer and client side and has spoken at conferences around the globe.
Additionally, April is an adjunct professor at Northwestern University teaching a Shopper Marketing graduate level class through Medill. April recently moved to Atlanta to join Coca-Cola with her husband and teenager son. Her adult daughter is a proud shopper marketer as well working at an agency in Chicago.