A healthy and sustainable food zealot, Paul leads BrightFarms on its mission to revolutionize the U.S. produce supply chain by creating the first national brand of local produce. Before joining BrightFarms in 2011, Paul was CEO of BSG, a software business that provided solutions to improve the supply chains of retailers and distributors. Prior to BSG, he was the founder and CEO of Foodline, a venture-backed software company that provided customer and reservations information technology to restaurants. Paul began his career as a transactional attorney at the Wall Street law firm of Cadwalader, Wickersham & Taft, where he specialized in complex asset-backed securitization transactions. He has been recognized as a “Rising Star in Retail” by Chain Store Age magazine, featured on Fast Company’s list of “1000 Most Creative People in Business,” and was the winner of YPO’s CSR Award for Environmental Sustainable Business Practices.