CEO, NEXT Trucking
Lidia Yan is the Chief Executive Officer and Co-founder at NEXT Trucking, an ambitious Sequoia-backed startup that develops technology to address lack of capacity for the growing volume from global shippers and underutilization in the U.S. trucking industry.
Through NEXT Trucking, Lidia brings together her expertise in product development, marketing and operations. Prior to NEXT Trucking, Lidia was a marketing executive at top 10 ecommerce retailer, Newegg. At Newegg, Lidia managed a $22 million marketing budget while keeping the cost of overall sales under one percent. Before Newegg, she founded 9luxe, a leading flash sale site in China. Lidia launched 9luxe without any venture funding, managed the distribution of over 40 luxury brands, and led the company to profitability within its first six months.
Lidia holds an M.A. in Communications from the University of Southern California. She grew up in Shanghai, China, and now calls Southern California home. When she isn’t busy managing her company and mentoring employees, Lidia enjoys relaxing at home with her husband, parents and her three-year-old Border Collie, Toby.