VP, Global Ecommerce, General Mills
Greg Pulsifer leads Global eCommerce at General Mills, Inc. He is responsible for the development and implementation of the eCommerce vision, strategy, and global integration across segments, operating units, key partners and customers.
Prior to General Mills, Greg was the Vice President of Digital at VF Corporation and lead VF’s Digital Innovation Lab, accelerating digital across VF’s diverse portfolio of brands. Key areas of focus included advancing capabilities in ecommerce, data & analytics, CRM, mobile, product customization, digital marketing and introducing innovation to optimize the consumer experience.
From 2007 to 2012, Greg was the GM of Ecommerce at The North Face where he was responsible for building and launching their online business – which became the most profitable business in the VF Portfolio. Other highlights include bringing the first ever customizable jacket to market for the outdoor industry, implementing omni-channel capabilities that further unite the online and brick and mortar experience, and championing The North Face’s highly rated mobile experience.
In 2005, Greg was responsible for Interactive Marketing at New Balance and led Ecommerce at PUMA shortly after the launch in 2000.
Greg is a member of the Board of Directors for Shop.org, part of the National Retail Federation. He has also held roles on the Google Merchant Advisory Council and the Forrester eBusiness Council.