EVP, IT, Fairway Market
Genine is currently the EVP of IT for Fairway Market. She joined Fairway Market in 2015 as the Sr. Director of Application Development. She was pivotal in launching Fairway’s first venture into e-commerce. Within the first year she became the EVP of IT responsible for infrastructure, application development, and all emerging technologies. Over the past three years, Genine and her team have strengthen Fairway’s foundational systems in addition to growing their e-commerce presence, launching a loyalty program, implementing mobile shop, scan and go, and advancing customer analytics.
Her 30 year career has taken many turns, beginning in wholesale operations, moving to IT rather early on, ultimately becoming the EVP of IT owning CRM as well. The past 20+ years of her career have been in retail, much of which was in luxury apparel until Fairway. Grocery has posed new and exciting challenges which she has embraced with enthusiasm. As she looked at growth opportunities from the eyes of her “luxury customer” past, she found incorporating mobile shopping technologies afforded the grocery retail industry the opportunity to interact with their customer as never before… while the customer is shopping. This now allows the grocery industry to utilize standard retail techniques to promote growth.
Genine’s personal passions are in the creative world as an artist and writer. She’s a hot glass and warm glass artist, a painter, and a fiction writer.