Assistant Professor of Marketing, Goizueta Business School, Emory University
The True Financial Value of a Subscription Business Model:The subscription business model is booming, with more products and services being offered in this manner than ever before. The trend is disrupting the entire food delivery value chain as companies large and small, new and old, launch subscription offerings of their own. Yet as others in the industry explore whether they should launch a subscription offering, many are wondering how to value these types of businesses. This presentation will outline a novel way to value subscription businesses, show how this concept fits within traditional valuation approaches that the CFO respects, and apply the methodology to popular subscription businesses within the food delivery value chain.