VP & Lead - New Business Models, Johnson & Johnson
Sri currently leads Johnson & Johnson’s transformation into digital retail for the consumer business’ NA region. In three years he has been able to successfully scale a business model focused on launching innovation, leading with SEM & SEO strategies, implementing the right assortment strategies tailored for efficient fulfillment and supply chain mechanisms. He has acquired the right talent and setup an environment anchored by digital advertising and pushed for creating an A++ digital shelf for every SKU. Leading with new business models such as Pureplays lead by Amazon, D2C, B2B, and focusing on scaling omni – he is also an active linkedin blogger on digital transformation in the industry, Sri is routinely a keynote speaker at popular external forums such as Kantar, Argyle, Consumer goods technology, Promotion optimization and Path to purchase institute.