Grocery Industry Icons & Innovators
Founder & CEO
Iris Nova (DIRTY LEMON, The Drug Store)
Zak Normandin is an award-winning entrepreneur disrupting the way businesses create, communicate and deliver consumer goods. Normandin has over ten years of experience as a product designer in the food and beverage industry and is responsible for branding more than 30 consumer products sold in all major grocery stores worldwide. In 2015 Normandin launched DIRTY LEMON, the world’s first direct-to-consumer beverage brand that sells exclusively by text message. Backed by A-List celebrities and business leaders alike, DIRTY LEMON is recognized nationally by media leaders such as Vogue, Forbes and Fast Company. In developing this proprietary technology, Normandin built a conversational commerce platform that provides effortless transactions, bypassing existing distribution inefficiencies, to improve the customer’s experience. Normandin recognizes a stagnant industry primed for reinvention and aims to expand his innovative distribution strategy to meet the rapidly evolving preferences of the modern consumer while building the beverage company of the future.