2023 Grocery Industry Icons & Innovators
Advantage Unified Commerce
As the President of Advantage Unified Commerce, Victor is a preeminent builder of brand-loyal global audiences; transformer of legacy-based organizations into digital-first companies; driver of category-leading sales programs; developer of agile, analytic mindsets; and reinventor of creative and media-buying processes.
He previously served as chief marketing officer at Kin Insurance and RXBAR, where he led marketing, communications, commercialization, shopper, media, product development and consumer insights. He earlier served as senior vice president, digital marketing at Hasbro and senior vice president, marketing at Digitas.