Tony Shan

Head of Tmall Global, the Americas


Tony Shan joined Alibaba Group in 2017 and now serves as the Head of the Americas region for Alibaba Group’s cross-border B2C platforms, Tmall Global & Kaola. He leads a team of category experts in North America working with brands, retailers and SMEs to sell into the growing Chinese market. Prior to his work with ecommerce in China, Tony was the Merchandising and Marketing Lead for the apparel & footwear business at an Amazon subsidiary that operated U.S. ecommerce sites such as and He also gained global retail expertise working at luxury fashion brand, Coach, in global merchandising and planning. He is currently based in Alibaba’s New York office in Manhattan.