Stacy Taffet

VP Brand Marketing

Frito-Lay North America

Stacy Taffet is currently Vice President, Brand Marketing for Frito-Lay at PepsiCo. In this capacity, Stacy runs the largest brands in the snack portfolio including Lay’s, Doritos, Cheetos, Ruffles and Fritos. 

Prior to this role, Stacy was Vice President, Marketing, Water Portfolio at PBNA where she ran a portfolio of brands for the North American business including Aquafina, LIFEWTR, and Bubly. Under her leadership, the portfolio was the #1 contributor to category growth, brand equity increased significantly across all three brands, and the portfolio was recognized as a leader in purpose and sustainability

Stacy has been with PepsiCo for 13 years and has held a variety of brand management, innovation, and channel roles across the company. Before joining the Water business, she led communications, advertising, and brand building for TM Pepsi. Stacy also held roles on the Tea business where she launched the Pure Leaf Iced Tea brand, as well as the Foodservice division where she established a global center of excellence for marketing and innovation.

Prior to PepsiCo, Stacy spent 4 years at American Express in several different marketing roles including product manager of Platinum and Centurion Cards. She graduated with honors from the University of Pennsylvania and has an MBA from Harvard Business School. Stacy has been recognized by the Advertising & Marketing industry with several awards including being named to AdAge’s 2019 Women to Watch class and Campaign US’s 40 Over 40 2020.