Sierra Peña

Co-Founder & CEO


Sierra is passionate about everything retail. She is currently the co-founder and CEO of Shelfleet. Shelfleet helps digitally native brands discover, connect, and rent retail shelf space as a way to lower customer acquisition costs, expand the possibility of experiential retail, foster community and better customer experiences. Prior to this, she was the owner of Micromarkets, an outdoor marketplace with the mission to help local Austin, TX brands turn their passions into opportunities.