Seth Dallaire

Chief Revenue Officer


Seth Dallaire is the Chief Revenue Officer for Instacart, where he is responsible for non-subscription demand generation through advertising and insights monetization. As CRO, Seth oversees the Instacart Ads business, which allows brands to utilize the Instacart platform to reach online consumers across North America directly at the point of purchase. He joined the Company in November 2019. Prior to joining Instacart, Seth was Vice President of Global Advertising Sales and Marketing for Amazon Advertising. There he was responsible for growing the advertising business across, its owned and operated properties and devices, and programmatically via Amazon DSP, worldwide. He served in that role for nearly 8 years. Seth joined Amazon in February of 2012 from Yahoo!, where he was the Vice President of Global Accounts and Agencies. Seth currently serves on the Ad Council Board of Directors.