2023 Grocery Industry Icons & Innovators
Seshu Kumar Tirumala
Chief Buying & Merchandising Officer
Mr. Seshu Kumar, National Head Buying & Merchandising –Big Basket had graduated from IIM Ahmedabad in 1991. At Big Basket, Seshu is instrumental in providing strategic direction, building supply linkages with farmers, processors and Consumer Product Companies, and setting up Systems and Processes for scaling up to a multi city national Business. Prior to joining Big Basket, Mr. Seshu Kumar was Head of Rural Retailing in ITC – Agri Business Division where he was running the “Choupal Saagar” chain of Rural Hypermarkets. ITC Choupal Saagar were a unique chain of 24 Rural Stores in small towns with two way flow of products to and from the Rural Customers. Prior to ITC, he joined a startup team in 2000 in e-commerce industry with Fabmall.com (then Fabmart.com). When Fabmall expanded to opening Supermarkets, Mr.Seshu Kumar spearheaded Fabmall’s foray into setting up the chain of Fabmall Supermarkets.
Seshu had an initial grounding in Sales and Distribution in Asian Paints Ltd in Sales and Distribution before moving to the then fledgling Retail Industry as Manager – Retailing with Walt Disney India Ltd in 1995. Mr. Seshu Kumar followed up his start up experience in Walt Disney with a small stint as Consultant with KSA Technopak at KSA Technopak.